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(Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change)

Project Facts

Lead partner:

Diaconie of Schleswig Holstein, Germany

Other partners:

Nordregio, Sweden

Vidzeme University of Applied Sciences, Latvia

Vidzeme Planning Region, Latvia

County of Ploen, Germany

County of Cuxhaven, Germany

Regional Council of South Ostrobothnia, Finland

South Ostorobothnia Health Technology Development Centre, Finland

Regional Council of North Karelia, Finland

Vejle Municipality, Denmark

Public transport company “Sydtrafik”, Denmark

Municipality of Trelleborg, Sweden

Bielsko District, Poland

Bielsko-Biala Regional Development Agency, Poland

Institute for Climate Protection, Energy and Mobility - Law, Economics and Policy, Road Transport Administration, Germany

Start date

September 2017

Completion date

August 2020

The MAMBA project aims to promote "people-to-service" and "service-to-people" mobility solutions in rural areas, as well as residents' participation in rural mobility design processes. MAMBA is funded by Interreg Baltic Sea Region.



Demographic change and limited public finances endanger the accessibility of services, goods and social life in many rural areas in the Baltic Sea Region (BSR). It is becoming increasingly difficult to ensure not only individual "people-to-service" mobility, but also the supply of "service-to-people" mobility (e.g. home care for elderly or various delivery services) in these sparsely populated regions. The MAMBA project aims to improve both dimensions of mobility through a number of activities.

First of all, Mobility Centres (MCs) will be created in ten implementation areas in the BSR. Based on specific mobility needs in each area, the centres will improve existing mobility options by for example:

- enhancing management capacities in transport administration;
- providing digital and non-digital information systems for residents; 
- creating platforms for public and private enterprises to pool transport services; and 
- facilitating cooperation between public transport actors and service providers.
New mobility solutions, such as rural carpooling, fleet sharing or mobility as a service (MaaS) will also be initiated by the MCs as pilot actions.

Moreover, the MAMBA consortium will evaluate existing, sustainable ways of managing and financing rural mobility, that could be transferred to other regions. These will be presented to public authorities, transport and service providers, and civil society through a public database and a rural mobility compendium.  

Finally, MAMBA aims to promote the participation of residents and civil society in rural mobility design by compiling a manual for self-organized mobility directed at grass-roots mobility initiatives throughout the Baltic Sea Region. Findings regarding legal, economic and socio-cultural barriers will be pointed out to policy-makers at the regional and national levels through a separate guidance document.

BSSSC's role:

BSSSC will, within its capabilities

- Co-organize a seminar on rural mobility/accessibility

- Promote the project’s outputs (e.g. rural mobility compendium, knowledge database) within its network of sub-regions in the Baltic Sea Region

Additionally, BSSSC will support the project in information and dissemination via our communication channels (i.e. BSSSC web page, Newsletters, social media and annual conferences).

NEWSRegister now for MAMBA Final Conference webinar series!

Due to the latest disruptions caused by the spread of COVID-19, MAMBA project has decided to postpone the Final Conference until September 2020 and change its format into a three-part digital event.


There is a possibility to join the “No future for rural Europe? Breaking the vicious circle with successful mobility and accessibility ideas” conference, which we will be held as a series of webinars on the 3, 10 and 17 September 2020, 10:00 – 11.30 CET.


Webinar #1: Setting the scene, exploring the challenge

3 September, 10:00 CET (click to register)

The first in an instalment of three webinars will focus on setting the scene and exploring what the challenges surrounding rural mobility are. The webinar will feature presentations from relevant figures within the area of mobility, as well as the possibility to join smaller sessions, with the option of exchanging knowledge about a range of topics, including gender questions, transport poverty and more. Following the keynote of Laurie Pickup, our MAMBA partners will walk through the social, economic, legal and cultural conditions that influence the success and failure of rural mobility innovations.


Webinar #2: Breaking the vicious circle with successful mobility and accessibility solutions – Stories from MAMBA and beyond

10 September, 10:00 CET (click to register)

The second webinar will bring to your attention several success stories from the area of rural mobility, presented by MAMBA and similar projects and initiatives. Four inspiring stories from different parts of Europe will showcase how they succeeded in making their region a better place. The webinar will also feature the launch of MAMBA’s brand new publication, “Everybody’s Guide to Collaborative Mobility and Accessibility Solutions in Rural Areas”. If you are a committed citizen or represent an NGO or a local public authority and want to tackle the mobility challenges in your region, then this manual is made for you. Join our webinar for the full story.


Webinar #3: How can mobility policies open the road for better mobility and accessibility in rural areas?

17 September, 10:00 CET (click to register)

During the previous webinars, we developed an understanding of the situation and learned how everyone could make a change on a very practical level. But mobility is not just a local responsibility of practitioners on the ground. Let’s switch one level up: how can decision-makers contribute to better conditions for innovative approaches to mobility and accessibility in rural Europe? We will gather experts from politics, administration and academia to discuss how decision-makers can contribute to tackling these challenges.

More information: HERE

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